Linda Asaf began her professional fashion career in New York City in 1992 by running a national fashion company and eventually launching her own line. She honed her fashion design skills by studying at the Fashion Institute of Technology and learning from the best in the industry.

She shared resources with exceptional designers like Vera Wang, Bill Blass and Badgley Mischka among others. Through this experience, Ms. Asaf gained knowledge of the finest design techniques and resources in the world. In all, New York City was a defining experience and proved to be a cornerstone for her fashion career.

Ms. Asaf's designs are known for their classic silhouettes with edgy details and luxurious fabrics from around the globe. Women are attracted to them for their flirtatious yet powerful irony that sends a modern message, 'I can be a Heavy Hitter and a Glamour Girl at the same time with no regrets.' Her designs have been sold at world-class retailers like Neiman Marcus, Nordstom and upscale boutiques nationwide.

Linda is proud to base her business in Austin, TX.  She gets immense satisfaction from working directly with her clients at her showroom in Downtown.  Ms. Asaf believes strongly in contributing to the local economy.  All production is done by local, highly trained tailors who have commercial sewing experience in better garments and bridal gowns. 

She is a graduate of Columbia Business School and holds MBAs in Finance and Marketing. In addition to being a talented designer, she has also enjoyed a successful business career working for Fortune 500 companies including Citibank, Young & Rubicam and IBM. When she is not designing, you can catch her -or try to- racing catamarans in the Gulf of Mexico.

Linda Asaf walks the runway
with model, Zarina, at the
Runway to Heaven Fashion Show.